Effective Target marketing
Targeting, or target marketing, is one of the pillars of online marketing. Companies often spend large sums on marketing campaigns. The goal is to make the product known as much as possible in order to increase sales. However, the product highlighted does not present equal interest for everyone. Targeting should therefore ensure that only potential... Read More
Online Marketing Techniques
How to transpose this definition on the Web? The concept remains the same but the methods evolve. Marketing is not an exact science. It is a practice that is renewed and adapts to time and space. Marketing has evolved in a few decades from mass marketing (broad targets, one to many) to direct marketing (individualized... Read More